Case study

Bunu Shop

Handmade accessories and jewelry — Colombia

The problem

Bunu Shop sold handmade accessories and jewelry from a single Instagram account. It had no website and no presence in search engines: anyone searching for the brand by name on Google found nothing — no listing, no link, no trace. For a potential customer looking for unique handcrafted pieces in Bogotá, Medellín, the rest of Colombia or from abroad, the brand was invisible.

Context

Bunu Shop is a personalized, handmade accessories business based in Gamarra, Cesar, shipping across Colombia and internationally. Its entire commercial operation and catalog lived inside Instagram, a platform nobody reaches from a Google search. The brief was to give the brand its own address on the web and make it show up when someone looks for it.

The solution

Own website at bunushop.store
Product catalog browsable outside Instagram
Pages optimized for brand and product searches
Direct link to Instagram and to WhatsApp orders
Google Search Console to monitor and fix indexing
Google Analytics to see where traffic comes from

Features

Fast static site, built with Astro and Tailwind and deployed on Vercel.
Content structure built for SEO: titles, descriptions and brand data readable by Google.
Accessories and jewelry catalog with the featured pieces, outside the Instagram feed.
Calls to action toward WhatsApp orders and the Instagram profile (@bunu_shop15).
Sitemap submitted to Google Search Console to speed up indexing.
Measurement of visits, traffic source and behavior with Google Analytics.

My role

Web presence and SEO strategySite design and layoutFrontend developmentDomain setup and deploymentSearch Console and Analytics

Technical decisions

An own domain, not another profile on someone else's platform

Instagram belongs to Instagram: its content doesn't rank like an owned website and the platform makes the rules. A domain like bunushop.store is a brand asset — it can be optimized, measured and grown without depending on a social network's algorithm.

Astro because SEO starts with speed

A catalog site doesn't need a heavy framework. Astro generates static HTML that loads almost instantly, and Google rewards that speed in ranking. Less JavaScript, more pages that rank.

Measure from day one with Search Console and Analytics

Without data, "grow the reach" is a hunch. Search Console shows which searches surface the brand and which pages Google indexed; Analytics shows where people come from. With that, decisions stop being blind.

Stack

AstroTailwindCSSTypeScriptVercelGoogle Search ConsoleGoogle Analytics

View the code

Difficulties

Starting from zero in search engines: a new domain has no history or authority, so indexing and brand ranking take time and have to be nudged along with Search Console rather than waited out.

Result

The brand now appears on Google when someone searches "Bunu Shop", with a link to the site and visibility for its Instagram profile.
The site at bunushop.store gives the brand its own address that can be shared, measured and ranked.
With Search Console and Analytics the reach and traffic source are measured, and the business's visibility grew compared to the Instagram-only stage.

Demo

The best proof is the system running. It's live:

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